Trade has been a fundamental component of the family tradition at engelbert
strauss for many generations. Direct sales to commercial customers as well
as the constant adjustment of the product range are at the forefront of our
commercial activities. Greatgrandfather, August Strauss, upheld the merchant
tradition and sold regional products, brooms and brushes. His son Engelbert
ran the business at the start of the 20th century and saw the constant change
and technological progress as an opportunity to cater to customers throughout
Germany in an even more targeted manner and quicker with a larger selection
of daily work items. Due to increasing standards in the area of work
protection, the company also added products such as working shoes, gloves
and textile workwear to its product range. With vision and a focus on
customer needs, our family business has developed into the leading provider
of workwear and work protection in Europe. To this day, the Strauss family
leads the company together: Norbert and his wife Gerlinde, together with their
sons Steffen and Henning Strauss.
The subsidiary engelbert strauss in the Czech Republic was founded.
The subsidiary engelbert strauss in Switzerland was founded.
Completion of building work on the extension to the distribution centre.
The subsidiary engelbert strauss in Belgium was founded.
Further expansion of the logistic centre and construction of additional offices.
The subsidiary engelbert strauss in the Netherlands was founded.
The working capacity is doubled.
Further expansion, with planning and construction of the new high-tech logistic centre and additional offices.
The subsidiary engelbert strauss in England was founded.
Warehouse and administration are substantially expanded to cope with the vast increase in orders and Europe-wide deliveries.
The subsidiary engelbert strauss Austria was founded.
The first stage of the 35,000 sq metre site is built at Biebergemuend, Germany. Combining massive storage, modern logistics and distributions.
Regular catalogue mail-order began.
The first direct mail reaches engelbert strauss customers, targeted purely at the construction industry.
The business converts from direct distribution to mail order ensuring continued expansion to a wider business market.
The founder, engelbert strauss was born. His name still inspires the family to achieve that 'Promise of Positive Performance'.